Why player-centricity matters in the online casino industry

The online casino industry has become large and fast-moving. According to Custom Market Insights, the global market has already hit $19.7 billion and could expand to $56.8 billion by 2033. This means that competition continues to increase as more operators join the sector. But it’s not only competition increasing; gamblers are also becoming savvier and more discerning. This puts pressure on the industry’s companies to understand how to serve customers well in order to remain competitive.

In other words, the focus has shifted from just pouring money into advertising to bring new players to the door to building long-term relationships through a seamless player experience that keeps them returning for more. That’s precisely what platforms like bettingzondercruks.com are doing. Besides just offering recommendations of top gambling sites, these platforms are created with the player in mind, focusing on transparency, trust and a smoother overall player experience.

After all, modern gamblers want more than just playing their favorite casino game on an online platform. And if you only provide convenient access to games, coupled with generic experiences, you may not survive this industry’s competition. That’s why the industry’s focus has shifted toward player-centricity. But what steps can you take to truly put players’ needs, preferences, and safety at the heart of everything you do? Well, keep reading to find out.

Keep pace with the growing dominance of mobile use

It shouldn’t be surprising that almost everything, including gambling, occurs primarily on mobile devices. These devices are convenient and flexible, allowing players to carry their favorite games wherever they go. So, whether they’re commuting, relaxing at home or on a lunch break, players can immerse themselves without worrying about accessing a physical destination. But these players won’t be comfortable engaging in their favorite games on an average mobile website that requires continuous zooming or pinching.

UXCam cites such irresponsiveness as the reason mobile users are five times more likely to leave poorly mobile-optimized sites. Imagine investing thousands of dollars in your marketing strategies only to incur such losses just because of a mobile-unfriendly site. Well, losses of this nature are definitely something you don’t want, which explains why many operators have implemented responsive designs. Since responsive designs use auto-adjusting layouts to ensure seamless multi-screen access, they can be great tools to appeal to the growing number of mobile phone users.

Adopting these designs shows your brand isn’t stuck in the past. It shows your willingness to adapt to shifting customer behaviors, which can be handy in improving brand reputation. And once players consider your platform to be more reputable, they are far more likely to stay loyal and even recommend it to others. This is a big part of why BusinessDashers says responsive designs have an 11% higher conversion rate than non-responsive counterparts.

Never ignore online safety

At all costs, player safety should remain your top priority. In an industry where financial transactions and sensitive data are exchanged daily, even a minor security lapse can destroy trust overnight. This is why you never want to ignore online security, even for a second. Remember, as the online casino industry expands, cybercriminals make it their primary target.

In fact, according to Worldmetrics, this industry is the third most targeted by cybercriminals. If that’s not enough, Sumsub noted a 64% increase in fraudulent activities in the entire iGaming sector. As these attacks become common, gamblers are also becoming more security-conscious, demanding that the platforms they use demonstrate strong protection measures and transparent security practices.

If an operator fails to cater to this preference by not incorporating features like SSL encryption, they risk losing player trust. And mark you: This comes when Sci-Tech Todays says 85% of internet users tend to feel more secure when using websites with an SSL certificate. Of course, if potential customers feel unsafe about your brand, they may be less likely to explore it. In the same publication by Sci-Tech, it was noted that about 85.5% of users only visit safe platforms.

SSL encryption helps appeal to security-conscious gamblers through its handshake process, which establishes a secure, encrypted connection between a client and a browser. The process involves the server sending its digital certificate to the client, the client verifying the certificate’s authenticity, and then both the client and server exchanging a unique, encrypted session key to secure all future communication. Two-factor authentication can also help improve security by requiring an extra verification form to access a user’s account.

Provide seamless customer experiences at all points

Consider an aspect like payments, for instance. For most gambling forms, players must make some deposits before engaging. If the payment process is complicated, a good number may turn away and never return. Testlio has conducted a study along these lines, claiming that 33% of users may never transact with a brand again after encountering payment failures. It might be the same case or even more pronounced in the casino industry, where players increasingly love instant gratification.

Without fast and seamless payment methods, operators could risk their long-term survival. This is why some have adopted options like crypto. Crypto helps to cater to the growing need for fast payment methods by eliminating the need for third-party financial institutions that often lengthen the transaction process through lengthy approvals.

And when you adopt more robust currencies like Solana, you can always be sure of consistent customer experiences even during peak seasons. Solana can process up to 65,000 transactions per second, ensuring players enjoy uninterrupted play without worrying about delayed deposits or withdrawals when many people use the platform.

Besides fast and seamless payments, players expect fast loading interfaces and support teams that resolve issues without delay. According to CloudFlare, delaying a page’s load time by just one second can cause conversions to drop by 7%. On the other hand, SynthicAI says slow response times can discourage over half (52%) of customers from ever purchasing from a company again. To avoid such losses, many operators have implemented responsive customer support structures and intuitive designs that load quickly.

The growing need for player-centric experiences

Given the casino industry’s growing competition, you always want to place your target audience at the heart of your decisions. This is why you will work hard to optimize your website for mobile consumption to provide the growing number of on-the-go gamblers with seamless experiences.

At the same time, you’ll work hard to improve your site’s security so players can gamble peacefully. Regarding transactions and customer support, you’ll always want to ensure your systems are responsive and seamless.

This approach shows your care for customers, which may positively affect how potential consumers view your brand. And once customers feel valued, they tend to develop lasting trust and loyalty toward your brand, resulting in better business performance.