Scientific Games Rebranding. Light & Wonder Gaming Platform Online

With Scientific Games deciding to finalize their separation from the previously known title, the Las Vegas gaming company announces their rebranding campaign under the name of Light & Wonder. The platform will now be functioning as Light & Wonder, Inc. The message released to the press states that the company owners have strived to make the online gaming experience seamless for all users.

Light & Wonder will reenter the market with a new logo that was introduced to the public and the stock exchange scene with the abbreviation of LNW. The decision to rebrand was dictated by the company’s ongoing campaign to become a household name in the international gaming arena, with the business supported on multiple platforms. Former Scientific Games is known for putting out real money games and free slots on the market, with emphasis on the players’ interest in mobile casino apps.

Scientific Games Prospects

Chief Executive Officer of the company, Barry Cottle, celebrates the launch of a renovated platform, assuming that titles such as 88 Fortunes and Mega Link will remain in demand among the players of the new generation. In addition, the company strives to provide customers with technologies that include a 360-degree approach to gaming. The first rumors of the company’s future rebranding started circulating in March, with the platform owners announcing that the rebranding strategy is not going to affect its diverse branches of businesses, including the clientele of 130 smaller services.

The players that have been around for over a decade are aware of the company’s past rebranding campaigns, stating that the service was first introduced to the gaming audience as Bally Manufacturing, Inc. The merging of the company with the game supplier Scientific Games has led to the changes the public is witnessing today. However, Light & Wonder’s announcement has been met with mixed reviews from the platform’s loyal customers.

One of the Twitter users received a backlash from the company’s supporters by stating that the name “Light & Wonder” was unoriginal and lacked any creative imagination. What is more, the company’s executive was criticized on his public Twitter account for remaking the brand into something “boring”, with one of the users inquiring whether the name of the service was truly legitimate. They have come across the name on a LinkedIn job post and were confused about the developer’s decision on rebranding. Some of the positive feedback from the customers included the players stating that the new title was perfect for the leading manufacturer of slot machines around the world.