DraftKings Introduces Spanish-Language Experience for Its Sportsbook & Casino App
DraftKings has announced the rollout of a Spanish-language version of its mobile Sportsbook & Casino app. The update is part of a broader effort to provide language accessibility for Spanish-speaking users in the U.S. and Ontario, Canada. The feature is being released gradually, initially to a group of existing users, with wider availability planned in the coming weeks.
With the latest update, users whose mobile devices are set to Spanish will automatically see the app displayed in that language once the new version is installed. The company plans for the Spanish-language interface to extend across the entire user experience, including account setup, navigation, betting sections, gameplay, promotions, customer support, and responsible gaming tools. DraftKings’ Chief Product Officer, Corey Gottlieb, said the update is intended to improve usability for those who prefer to interact with the platform in Spanish.
Why DraftKings Is Making the Change
According to the company, Spanish-speaking users make up an increasingly notable share of its audience. Offering a fully localized interface is expected to reduce navigation barriers and better accommodate those who use Spanish as their primary mobile language.
The timing also aligns with growing anticipation for the 2026 FIFA World Cup, which will be hosted across the U.S., Canada, and Mexico. The event is expected to draw significant engagement from Spanish-speaking audiences, and the launch positions DraftKings to provide localized functionality ahead of that demand.
What’s Being Included in the Spanish Experience
DraftKings stated that the Spanish-language rollout is intended to provide a full localized user experience rather than a basic interface translation. According to the company, the following components are part of the update:
- Onboarding: New users will be able to register and complete account setup in Spanish.
- Navigation: Menus, in-app sections and general interface elements will display in Spanish for users whose devices are set to that language.
- Betting and Gameplay: Betting content, odds and casino slot gameplay tools will be available in Spanish.
- Promotions: Information on bonuses, rewards and similar features will appear in Spanish where applicable.
- Customer Support: DraftKings is preparing Spanish-language customer support to allow users to request assistance in their preferred language.
- Responsible Gaming: The app’s responsible gaming tools will also be translated, giving Spanish-speaking users access to the same set of resources available in English.
What This Means for DraftKings and Its Loyal Users
Better Engagement and Retention
DraftKings noted that offering the app fully in Spanish may reduce language-related navigation barriers for users who prefer a Spanish interface. The company said this could influence how often Spanish-speaking users engage with the platform.
Expanding Market Reach
The Spanish-speaking population in the United States is significant, and language localization may improve accessibility for this group. DraftKings’ update is also relevant in Ontario, where Spanish-speaking communities are present. The company referenced available U.S. Census data indicating the scale of this demographic, noting that localized functionality could potentially unlocking a larger share of that demographic.
Strategic Advantage for Major Sporting Events
The rollout comes ahead of the 2026 FIFA World Cup in the United States, Canada and Mexico. The company may be aligning its platform capabilities with anticipated increased activity from Spanish-speaking users during major sporting events.
Positive Impact on Stock & Investor Sentiment
Following the announcement, DraftKings’ stock reportedly rose by about 5.8%. Analysts attributed the reaction to expectations that language expansion could affect the company’s ability to reach broader user segments.
Risks and Challenges That Could Be Associated with This Move
DraftKings’ rollout of a Spanish-language version of its Sportsbook & Casino app includes several potential risks the company may need to manage:
Technical Difficulties: Major app updates can introduce software bugs, translation inconsistencies or temporary gaps in feature alignment across languages.
Support Requirements: Expanding customer support to operate effectively in Spanish may require additional staffing and operational adjustments.
Adoption Uncertainty: Although the Spanish-speaking user base is growing, it remains unclear how many customers will switch their app settings to Spanish. Some may continue using the English interface or may not actively adopt the new option.
Regulatory Considerations: As the company adjusts its product for different regions, it must continue ensuring compliance with local rules, including those applicable in Ontario.
DraftKings’ introduction of a Spanish-language experience marks a notable update to its platform, extending language accessibility across core functions such as account setup, gameplay, customer support and responsible gaming tools. The rollout aligns with the broader context of increased engagement expected around events like the 2026 World Cup, which is anticipated to attract significant interest from Spanish-speaking audiences.
While there are operational and user-adoption risks associated with the transition, the market’s positive response to the announcement indicates investor expectations that language localization may broaden DraftKings’ reach. If the update is widely adopted, it could contribute to higher participation among Spanish-speaking users, a demographic historically less represented on many iGaming platforms.