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Black Friday has become an informal shopping holiday. Giant discounts attract people around the world. Today it is difficult to say how much marketing is involved and how many real opportunities are on Black Friday.
Brief History of Black Friday
Contemporary historians link the rise of Black Friday to the Thanksgiving parades, specifically the fact that at the end of them, there was a float with Santa Claus. It symbolized the fact that the next big holiday was Christmas. In the late 19th and early 20th centuries, it was typical for parades to be sponsored by department stores. They used the event to promote their stores and offers. Over time, the first day after Thanksgiving became the day when the holiday shopping season officially started.
In the 1930s, retail store owners wanted the shopping season to be longer. The only way to extend it would be to start earlier. Therefore, in 1939, President Franklin Roosevelt signed a document that decreed that Thanksgiving should be celebrated on the fourth Thursday in November. This change meant that the Christmas shopping season would start a week earlier in some years.
Where Did the Name Black Friday Come From?
The term Black Friday was used for the first time in 1951 in the journal “Factory Management and Maintenance,” devoted to the basics of workplace management. Then, and a year later, it was used for the Friday after Thanksgiving, but in a slightly different context than today. Black Friday for HR professionals was the practice of employees who took sick leave on that day to have a four-day weekend off. However, the term Black Friday for this practice somehow did not catch on.
However, in the early 1960s, the term Black Friday began to be used by Philadelphia police officers working in the traffic police. Black Friday has its origins as a term for a dire situation on congested roads, streets, and even crowded sidewalks. Police officers had to work 12-hour shifts to keep the traffic under control. The fact that a day was “black” meant a catastrophe. That is why they tried to push the term “Big Friday.” However, they failed.
Over time, the term Black Friday began to spread throughout the US, and over the years, it acquired a neutral and even positive meaning. In the early 1980s, traders tried to spread a different origin of this phrase. They referred to the fact that they were in the red for most of the year, which was marked in red ink in the accounts. It wasn’t until the end of the year that profits began to appear, thanks to the holiday season, which was already written in black ink. Black Friday was supposed to be a symbolic day presenting this border. This took a bit of a negative odium of traffic jams, crowds, and turmoil, which occurred more and more often.
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