PokerStars Extends Its Partnership With Oracle Red Bull Racing For One More Year
PokerStars has prolonged its partnership with Oracle Red Bull Racing. The U.S. online gambling platform and the top Formula 1 Racing team will be involved in mutual campaigns for one more year. The decision was based on the incredible success of the initial cooperation.
As a sponsorship partner, PokerStars can provide various content based on Formula 1 Racing. This can be bonuses, promos, and other user experiences.
PokerStars’s Plan for the 2023 F1 Season
PokerStars will apply a multi-platform approach to enable better coverage. Here are the channels to be used:
- YouTube F1 content
- Red Spade Pass
- Race weekend promotions
- Branding placement
The Flutter brand will take responsibility for the content published on the official YouTube channel. Rebecca McAdam Willetts, Flutter’s Director of Partnerships, PR, and Consumer Engagement, expressed its high expectations for the upcoming season. Even more delightful content will take experiences to the next level.
Partnership between PokerStars and Oracle Red Bull Racing
Christian Horner, Oracle Red Bull Racing Team CEO, mentions the importance of the campaign for both parties. Entertainment and innovation build up a winning combination based on the main values. The partnership will be realized through all the available channels, including PokerStars Casino, PokerStars, and PokerStars Plus. The operator’s name will be drawn on the RB19 race car as well as drivers’ suits and helmets.
The partnership allows the gambling platform and F1 racing team to reach audiences with similar passions and interests. For PokerStars, the team looks like a perfect fit in terms of content and visual design behind it.
This year, PokerStars and Oracle Red Bull Racing are ready to raise stakes by bringing an even better user experience. They will reveal more details in the nearest future. So far, things look very promising. Let’s see if “again” partners will manage to surprise us!