New Cooperation: Unibet &Ajax on Their Multi-Year Agreement

Official representatives of the club Ajax made a statement about the new cooperation with Unibet – a platform for sports betting, online casinos, and poker, which is part of the Kindred Group holding. Unibet will be a partner of Ajax and will collaborate with the team on a variety of cooperative promotion and advertising projects as a part of the multi-year agreement.

Unibet will also work with Ajax on community projects like mental wellbeing campaigns, responsible gambling promotion, and match-fixing prevention. This will involve the Unibet Impact concept, which will be built on relationships with partners from the leading and nonprofessional sports, as well as community institutions.

Unibet Netherlands manager Lennart Kessels stated that Unibet Impact is devoted to safer gambling awareness, match-fixing detection, and fans’ activities.

Along with Ajax, they want to emphasize conscientious play in regard to mental wellness. They will study how they will build this appropriately in the future term, as well as gain knowledge from efforts that they have already assisted somewhere else in the world.

Ajax sales director Menno Geelen also noted that Unibet is regarded globally as a leader in the industry of responsible gambling, and it will gain special attention in their collaboration.

Kindred acquired an iGaming license from the Dutch authority de Kansspelautoriteit earlier today. Kindred will be capable of providing commercial wagering as well as betting to users in the region’s competitive marketplace thanks to this license.

Kindred stated that the license was issued after a lengthy application procedure that included the final outcome of appropriate audits. Unibet’s primary brand has subsequently gone public in the Netherlands.

Kindred was recently involved in the Netherlands before the country’s legal online gaming industry opened on October 1st of last year. It temporarily paused its services in the Netherlands following this launch to seek clarity from Dutch authorities over its license application. 

Kindred made official after that it would remain to exclude Dutch gamers until it acquired a license in the region.